In the Spring of 2009 I came up with the idea to design the packaging for a fragrance with intentions on presenting it to LeBron James. After seeing the success of other celebrity fragrances such as “I am King” by Sean John and “99″ by Rocawear I thought it would be a great idea if LeBron James had a fragrance of his own due to not only his celebrity status but also his relationship with Nike. It seems like every season they create a new popular marketing campaign in order to help build the LeBron brand in order to sell more merchandise and continue to thrive as the greatest shoe company ever, and up to this point its working (I’m wearing a limited edition of the Lebron 6s as I write this).
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